At Amado, we believe fashion should be personal, intentional, and rooted in care—for the people who make it and for the planet we all share. Our mission is simple: to create handwoven bags that honor the women behind them and protect the world around us.

Each bag begins in the home of one of our artisans in Guatemala. Our team is made up entirely of women—mothers, daughters, sisters—who weave not in crowded factories, but in the comfort of their own homes. Often, you’ll find them working beside a wood stove, cooking beans for their family, or at a small table while their child naps in the next room. Weaving provides them with both income and independence, while keeping traditional skills alive.

Every bag is woven by hand on a wooden frame, using thread made from recycled plastic. The process is slow, deliberate, and filled with meaning. It may take hours or even days to finish a single piece, but we believe this is the future of fashion—one where goods are not churned out in mass quantities by machines, but created with patience, skill, and respect for both people and planet.

Our commitment to slow fashion means each bag carries a story. No two are exactly alike. They hold the fingerprints of the artisan who wove them, the colors carefully chosen at the market, and the quiet moments of a woman weaving within her own home.

When you carry an Amado bag, you carry more than an accessory—you carry a connection. A connection to the artisan who made it, to her family who is supported by her work, and to a vision of a world where fashion is not just about style, but about sustainability, dignity, and lasting impact.

By choosing Amado, you become part of this story—helping us build a future where fashion uplifts women, protects the planet, and values people over mass production.